The Globalization Solutions practice develops the technical, cultural and linguistic foundation required to leverage digital assets into multilingual, multi cultural and ethnic domestic markets. That includes, for example, eliminating the use of ethnocentric icons, cultural jargon, sports metaphors that are not universal and date and time stamps based on U.S. rather than international standards.

eTranslate Consulting experts develop solutions for enabling presentation layer, middle-tier, and back end systems, as well as third-party components, to be used in international or ethnic domestic markets. Depending on your needs, the output could be a focused educational and training program or a detailed road map for achieving technical, cultural, and linguistic world-readiness.

As part of its service offerings, the Globalization Solutions practice has developed two evaluation tools to help businesses assess what will be required to achieve a state of world-readiness.

• World Readiness Assessment is a comprehensive audit to assess existing content, design and user interface for portability into additional markets and specify requirements to support ongoing management of digital assets and localization projects.
• World Readiness Workshop is a two-day introductory seminar that covers basic globalization issues, challenges and potential pitfalls. The Workshop focuses on the code architecture, design, user interface, and content strategy requirements necessary to support a global presence.

• Eliminates re-engineering costs associated with adding new languages
• Enables technology to effectively and intelligently utilize, interpret and serve localized content
• Reduces turnaround time for content localization by making digital assets easier to localize
• Educates and empowers businesses to identify and address globalization and localization issues on an ongoing basis
• Increases the scalability of language production, through early detection and elimination of digital elements that are disproportionately labor- and management-intensive.