eTranslate has joined the TransPerfect family
and our site is moving

You will be redirected
to the TransPerfect corporate website in 









  Worldwide Locations  

San Francisco Headquarters

611 Mission Street
5th Floor
San Francisco, CA 94105
T: +1.415.371.0000
F: +1.415.371.0009

Directions & Parking


Press Release


New name, addition to management team finalizes transformation at leading globalization solutions provider

San Francisco, CA (February 20, 2002) - In support of the Convey Localization Suite launch, eTranslate today announced that it would now be known as Convey Software. A veteran localization services provider, eTranslate has been helping companies meet their globalization goals since 1993. The company spent a year converting its offerings from point products to modular, integrated solutions. The new name reflects the company's commitment to deliver scalable, industrial localization software for use across the enterprise.

"Convey Software has localization experts and proven technology for business-critical globalization initiatives," said Janet Heppner, President and CEO, Convey Software. "Our new name is a signal to customers that Convey Software delivers the easy-to-use products and practical consulting services they expect from an enterprise partner."

In support of this transformation, the company has strengthened its management team with seasoned professionals from Fortune 500 and successful start-up corporations. The latest addition is Chad Balch, who joins Convey Software as vice president of Product Management. Balch will be responsible for strategic direction of the product suite.

Balch recently served as Vice President of Product Development for, where he managed a software development team through an infrastructure development effort that delivered solutions to corporate partners and a multi-million-member global user community. As an early employee and senior manager at Rasna Corporation, Mr. Balch oversaw software development through Rasna's acquisition by Parametric Technology Corporation. As an entrepreneurial consultant with clients in computer-aided engineering software, collaborative software, and Internet technology, he has helped companies to improve development processes, bridge the gap between software concept and commercially viable solutions, and effectively communicate with engineering teams. Mr. Balch holds a Ph.D. in Aerospace Sciences from Stanford University, a Master of Science from George Washington University, and a Bachelor of Arts in Physics from Harvard University.

About eTranslate
eTranslate is the leading provider of globalization technology and services for the Fortune 1000. The company's localization software solution enables organizations to increase global revenues, capture market share and streamline their business processes. eTranslate generates significant ROI for its clients by reducing the cost of localization, increasing speed to market and improving the quality of communications worldwide. Headquartered in San Francisco, eTranslate has offices worldwide. More information can be found at

Home link divider About link divider Contact link divider Privacy link divider SiteMap link divider Terms