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Press Release


Former Broadvision Executive Named Vice President, Worldwide Sales For eTranslate

San Francisco, California -- July 3, 2001 -- eTranslate, a Web globalization company that provides enterprise-level software applications and solutions, today named Debra Christoffers as its Vice President, Worldwide Sales.

With over 20 years experience in software sales, Ms. Christoffers brings an extremely successful record of exceeding her goals while working for several prominent companies in Silicon Valley including Sybase, Siebel Systems, and BroadVision. Ms. Christoffers will be responsible managing the sales force worldwide.

"To enjoy the level of success in the software industry that Debra has consistently demonstrated requires a tremendous amount of management competence combined with a strong desire to exceed expectations," said Janet Heppner, President and CEO of eTranslate. "As eTranslate continues to develop new software to support its enterprise-level solution, Debra's success selling across an extended enterprise will play an important role in expanding eTranslate's sales organization.""

Ms. Christoffers brings an impressive record of 20 years of technology sales along with the ability to develop a successful sales force. Most recently Ms. Christoffers served as the Vice President, Western Region, for Broadvision, Inc. where she was responsible for direct sales and selling through channel partners, for the Western United States and Western Canada. By actively managing the number one sales team for five years, Ms. Christoffers consistently exceeded her revenue target. Her success was attributed to the identification and development of significant technology partnerships with industry leaders including Sun, Interwoven, Hewlett Packard, and Compaq. Prior to BroadVision, Ms. Christoffers was the first person in the sales department at Siebel Systems, Inc. where she surpassed her revenue targets through established relationships with leading consulting firms including Accenture, KPMG, and PricewaterhouseCoopers.

About eTranslate eTranslate provides enterprise-level Web globalization solutions to the Fortune 2000 through consulting services, software applications, and localization services. The industry's only integrated solution for Web globalization is supported by eTranslate GlobalLinkTM, a multiligual content management software application. eTranslate works with industry-leading companies including Standard & Poor's, GE, and eBay. eTranslate, Inc. is headquartered in San Francisco and has offices worldwide. More information can be found at

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