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Press Release


Partnership will Provide Ongoing Services To Support Asera's Global Expansion

San Francisco, California -- April 2, 2001 - eTranslate, the leading provider of Web globalization services, today announced a partnership with Asera, the provider of the industry's first open eBusiness operating system. Under the agreement, eTranslate will provide the localization services supporting the launch of Asera's platform in German, French, and Japanese.

"Asera is a fast moving, Silicon Valley company addressing complex B2B integration issues for customers with enterprises in culturally dissimilar regions," said Janet Heppner, president and CEO of eTranslate. "Asera's ability to develop a robust eBusiness Operating System that accepts multiple languages, allowed eTranslate to focus on localizing the content. By employing our technology to the content localization process, Asera was able to simultaneously release their products in several languages and in a timely manner."

Asera provides Global 2000 and emerging-growth companies with an open operating system, which includes both a software platform and a development environment that seamlessly integrates existing legacy systems with best-in-class commerce, content and community. Asera customers include enterprise companies like: BP Chemicals, a division of BP, and Stinnes Interfer AG, one of Germany's largest independent steel and raw materials distributors and a division of Stinnes AG, CTC, Cadence, Wyse, and Extreme Networks.

"eTranslate has greatly accelerated Asera's delivery of localized, multilingual solutions to our enterprise customers," said Warren Weiss, president and CEO of Asera. "eTranslate seamlessly provides the localization services for the latest release of Asera's eBusiness Operating System enabling Asera to deliver a multilingual solution out-of-the-box," Weiss said. "eTranslate's capabilities in providing high quality localization services distinguished them from other companies we evaluated."

In addition to its localization services, eTranslate offers a suite of GlobalWeb˙ solutions that include Globalization Consulting and software applications. eTranslate GlobalWeb solution is supported by its proprietary technology, eTranslate GlobalLink˙. Once installed, GlobalLink streamlines the content localization process by automating tasks that otherwise would be time-consuming, costly and prone to human error.

The Asera solution is designed for integration, speed and change. Powered by a breakthrough open platform, Asera seamlessly integrates existing legacy systems with best-in-class commerce, content and community applications to deliver a real-time eBusiness environment that works the way businesses work. The result is a quick, time-to-market solution that helps companies speed efficiencies and reduce cost almost immediately.

About eTranslate eTranslate is an enterprise-level services provider that helps companies build international Web sites through globalization consulting, localization management software, and in-country localization specialists. By offering a complete solution, eTranslate works in partnership with companies systematize their Internet business models to compete in global e-markets. The industry's only integrated, full-service solution for Web globalization is supported by GlobalLink, eTranslate's proprietary technology. eTranslate works with industry-leading companies including eBay, GE, and Microsoft. eTranslate, Inc. is headquartered in San Francisco and has offices in Berlin, London, New York, Paris, Santiago, São Paolo, and Tokyo.

About Asera, Inc. Asera provides Global 2000 and emerging-growth companies with an eBusiness Operating System that includes a patent-pending software platform and applications development environment. Asera allows companies to customize best-in-class software applications and implement their business processes rapidly, and remain insulated from the cost and complexity of technology change. Asera's OS is a critical enabling technology for the emerging real-time enterprise. Based in Silicon Valley, Asera also has offices in the UK and Germany. Asera can be found on the Web at

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